Nov 17, 2010

Lanvin at H&M, this Saturday November 20! Start your engines, boys and girls!




From the press release:

"H&M is proud to announce that its next designer collaboration will be with Lanvin, one of the most influential brands of the 21st century.

Designed by Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver, the collection will go on sale on Saturday November 20 in Montreal.
 
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world”, says Alber Elbaz, artistic director of Lanvin.





(...)
 
Since joining Lanvin as artistic director in 2001, Alber Elbaz has transformed the Paris-based label, founded in 1889 by Jeanne Lanvin, into a fashion powerhouse bursting with ideas and creativity. Alber Elbaz has pioneered there some of the biggest trends of the past decade – ribbon, bows, pearls, raw edges, sumptuous colour and metallic embellishment among many others. Alber Elbaz has a mastery of cut and an instinct for cloth which leaves a very personal signature on his work, ensuring that all Lanvin clothes are instantly recognizable. Since the introduction of a new menswear line in 2006, Alber Elbaz has also transformed the male wardrobe, bringing a relaxed elegance to men’s clothing which is as special as the womenswear.

Here is the link to the look-book of the collection.






H&M Montreal

Opening hours
Mon - Fri 10:00 AM - 9:00 PM
Sat 10:00 AM - 6:00 PM
Sun 11:00 AM - 5:00 PM
 
1100 St. Catherine St. West at Peel St.
Montreal, QC H3B 1H4
+1-514-788-4590
www.hm.com.

About Lanvin:www.lanvin.com

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